Data-driven digital marketing strategies built for businesses that want more qualified leads, higher engagement, and measurable ROI — not just vanity metrics.
Full-funnel strategy from awareness to messaging — optimized for ROI at every stage.
Facebook & Instagram messaging campaigns.
Lead generation & conversation retargeting.
High-intent lead acquisition.
Full tracking with weekly lead reporting.
Campaign Highlights
Complete campaign analytics showing 75.9K total impressions, 54.1K accounts reached, and $377.06 total spent. Average CPM $4.97 with strong messaging conversation results across all campaigns.
Messaging conversations started increased significantly during the campaign period (14 Jan - 20 Feb). Peaked at 45 conversations with cost per conversation at $3.18. Total messaging spend: $143.11.
This case study showcases a lead generation marketing engagement — covering Meta advertising, messaging campaigns, and analytics for WorkRideNYC, a growing transportation and ride service brand in New York.
The goal was to build a scalable, measurable ad system that generated consistent messaging conversations, increased lead volume, and improved cost efficiency month over month.
Every decision was grounded in data — not guesswork. Starting with a full audience audit, the strategy was built campaign by campaign based on where the highest conversation intent existed.
The focus was always on outcomes: higher messaging volume (achieved 45+ conversations), lower cost per conversation ($3.18), and increased lead quality across the funnel.
Every strategy was carefully planned and implemented to drive measurable growth focused on real results, not just activity.
Created and optimized Facebook & Instagram messaging campaigns designed to generate qualified leads through direct conversations.
Built a streamlined lead journey from ad click to conversation, optimizing for maximum lead volume and lower cost per message.
Implemented strategic audience targeting using lookalike models and interest-based segments to capture high-intent leads.
Set up analytics and reporting systems to monitor messaging volume, cost per lead, and campaign growth.
Developed high-converting ad creatives and messaging copy tailored for the New York ride service audience.
Deep-dive into your business, audience, and current marketing performance.
Build a custom roadmap with clear channels, budgets, and KPIs.
Set up tracking, launch campaigns — everything done-for-you.
Weekly reporting, A/B testing, and continuous refinement.
Whether you're starting from scratch or scaling your business, PixemSoft helps you grow with the right strategy, strong design, and results-driven digital marketing. From SEO to website development and complete digital growth solutions — we focus on bringing real traffic, real customers, and real results.