A bold, fully responsive Shopify store built for Oscar & Frank — an iconic eyewear brand offering premium Italian acetate frames, optical-grade lenses and hand-finished craftsmanship. Designed with a clean, confident layout and optimised product pages, the store delivers a smooth shopping experience with fast loading, easy navigation and secure checkout across every device.
We designed and developed a clear, responsive Shopify store for Oscar & Frank — an iconic eyewear brand offering premium Italian acetate frames, optical-grade lenses and hand-finished craftsmanship. The store features a confident layout, optimised product pages, secure checkout and fast loading, giving customers a smooth and reliable shopping experience.
Oscar & Frank needed a professional Shopify store that clearly presented its premium eyewear collections, conveyed the brand's bold, old-school glamour identity, and provided a smooth, trustworthy shopping experience with fast loading and secure checkout.
Challenge identifiedWe built a responsive Shopify store with a bold, editorial layout, organised collections for each frame style, optimised product pages and secure checkout for a fast and smooth customer experience on every device — reflecting the brand's confident identity.
Solution deliveredA clean and confident Shopify store designed to make premium eyewear collections, lens details and frame stories easy to browse on every screen size.
Built on Shopify so the store remains flexible, easy to manage and ready for future product, pricing and collection updates.
Customer-focused sections provide quick access to frames, clear pricing, organised collections and secure checkout, making the journey simple and easy.
Oscar & Frank's mobile store was designed and developed on Shopify. Its bold, editorial layout helps customers explore premium Italian acetate frames, optical-grade lenses and hand-finished eyewear. Browse collections, check pricing and complete secure orders easily from any mobile device.
A custom Shopify store that brings premium Italian acetate frames, optical-grade lenses and hand-finished craftsmanship together with clear pricing, secure checkout and organised collections in an easy-to-navigate customer experience.
Designed from scratch for Oscar & Frank and its customers.
Oscar & Frank was built on Shopify with a bold, responsive layout. The store helps customers explore premium Italian acetate frames, optical-grade lenses and hand-finished eyewear, check pricing and complete secure orders easily on desktop and mobile.
A spacious store layout organizes the main eyewear collections and frame stories, giving customers clear routes to premium Italian acetate frames, optical-grade lenses and hand-finished eyewear.
On phones, store content adapts to a narrow screen with readable text, simple navigation and easy-to-tap links to eyewear collections and checkout.
PixemSoft provides web development, app development, digital marketing, and custom software solutions to help businesses grow and succeed online.