Data-driven digital franchise strategy built for F&B expansion. From £18 startup to 6 active branches — we helped accelerate messaging conversations, territory applications, and measurable ROI for ABY's proven business model.
Pre-cooked daily delivery model | 99% satisfaction | Breakeven at £380/day sales. Full-funnel campaigns that drive franchise applications and messaging conversations.
Franchise enquiry forms and messenger leads. 107+ messaging conversations.
Manchester, Birmingham, Glasgow — priority zones available for franchise.
£34k setup breakdown with transparent ROI projections.
Real-time ePOS and ERP sync for royalty and expense tracking.
Campaign Highlights
Complete campaign analytics showing 608.9K total impressions, 186 conversations, 186.7K reach, and $2,349.34 total spent. Average CTR 4.29% across all campaigns with detailed cost breakdown.
This case study showcases a franchise lead generation marketing engagement — covering Meta advertising, messaging campaigns, call campaigns, and analytics for ABY's Biryani, a rapidly growing F&B franchise brand.
The goal was to build a scalable, measurable ad system that generated consistent franchise leads, improved cost efficiency, and drove franchise inquiries through messaging and calls across priority territories like Manchester, Birmingham, and Glasgow.
Every decision was grounded in data — not guesswork. Starting with a full audience audit focused on aspiring franchise owners and entrepreneurs, the strategy was built campaign by campaign based on where the highest lead generation intent existed.
The focus was always on outcomes: higher franchise lead volume, lower cost per lead, and increased franchise inquiries across messaging and call channels. The proven business model with £34k investment and pre-cooked food delivery was highlighted to attract quality franchise partners.
Every strategy was carefully planned and implemented to drive measurable growth focused on real results, not just activity.
Created and optimized Facebook & Instagram messaging and call campaigns to generate qualified leads and increase customer inquiries.
Improved the lead journey from ad click to conversation for better conversion rates and lower cost per lead.
Implemented retargeting campaigns to reconnect with high-intent visitors who showed interest but didn't convert.
Set up analytics and reporting systems to monitor leads, cost per result, and campaign growth.
Designed engaging ad creatives and messaging copy tailored for the automotive service audience.
Deep-dive into your business, audience, and current marketing performance.
Build a custom roadmap with clear channels, budgets, and KPIs.
Set up tracking, launch campaigns — everything done-for-you.
Weekly reporting, A/B testing, and continuous refinement.
Whether you're starting from scratch or scaling your business, PixemSoft helps you grow with the right strategy, strong design, and results-driven digital marketing. From SEO to website development and complete digital growth solutions — we focus on bringing real traffic, real customers, and real results.