Data-driven digital marketing strategies built for e-commerce businesses that want more purchases, higher ROAS, and sustainable growth — not just vanity metrics.
Full-funnel strategy from awareness to purchase — optimized for ROAS at every stage.
Facebook & Instagram purchase campaigns.
Cart abandonment & view content retargeting.
High-intent customer acquisition.
Full tracking with weekly ROAS reporting.
Campaign Highlights
August campaign achieved 14 website purchases with €140.31 spent. Reach: 11,190 with strong engagement throughout the period (1 Aug - 1 Sep).
Complete campaign analytics showing 168.3K total impressions, 69.4K accounts reached, and €867.79 total spent. Average CPM €5.16 with 3.77x purchase ROAS across all campaigns.
November campaign delivered 12 website purchases with €97.35 spent. Cost per purchase reduced to €8.11, showing improved efficiency (20 Nov - 28 Nov).
December campaign achieved peak performance with 26 website purchases, €206.96 spent, and an impressive 3.77x purchase ROAS (6 Dec - 20 Dec).
This case study showcases a full-service e-commerce marketing engagement — covering Meta advertising, retargeting campaigns, and analytics for Candy Cloud, a growing online candy and confectionery brand.
The goal was to build a scalable, measurable ad system that generated consistent website purchases, improved ROAS, and drove revenue growth month over month.
Every decision was grounded in data — not guesswork. Starting with a full audience audit, the strategy was built campaign by campaign based on where the highest purchase intent existed.
The focus was always on outcomes: higher purchase ROAS (achieved 3.77x), lower cost per purchase, and increased website conversions across the funnel.
Every strategy was carefully planned and implemented to drive measurable growth focused on real results, not just activity.
Created and optimized Facebook & Instagram campaigns focused on increasing purchases and maximizing ROAS.
Improved the customer journey from ad click to checkout for better conversion rates and purchase performance.
Implemented retargeting campaigns to recover abandoned carts and reconnect with high-intent visitors.
Set up analytics and reporting systems to monitor purchases, ROAS, and campaign growth.
Designed engaging ad creatives and promotional content tailored for the target audience.
Deep-dive into your business, audience, and current marketing performance.
Build a custom roadmap with clear channels, budgets, and KPIs.
Set up tracking, launch campaigns — everything done-for-you.
Weekly reporting, A/B testing, and continuous refinement.
Whether you're starting from scratch or scaling your business, PixemSoft helps you grow with the right strategy, strong design, and results-driven digital marketing. From SEO to website development and complete digital growth solutions — we focus on bringing real traffic, real customers, and real results.